SWOT analysis is a really helpful tool to assist in collecting together all our internal analysis of strengths and weaknesses and external analysis of our opportunities and threats. For nonprofit events like charity event, we will not have any investors, thus no return of investments to consider. However, we will have to weigh factors such as fundraising, good volunteering staff and goodwill. With this, we'll know every aspect of our SWOT, able to react to the threats, improve on our weaknesses and capitalize our opportunities.